Faatemah's formal training began at Aveda, where her talent was quickly noted, prompting founder Horst Rechelbacher to ask her to travel with his team. Faatemah accepted and for the past 16 years, has further distinguished herself with an impressive resume complete with runway, editorial, and on-air credits. She has done campaigns for Target, Bloomingdale's and Nordstrom, worked on commercials for ABC, CBS, FOX, and NBC, and in the print realm has styled for Metro Magazine, Modern Salon, Ebony, and Arizona Bride. Faatemah's celebrity clientele includes Nicole Miller and Holly Robinson-Peete. Most recently, she was recognized as a North American Hairstyling Award (NAHA) nominee, winning the Fashion Forward category. Most notably recognized for her innovation, she brings haute couture to hair in a way that's soft and beautiful. Faatemah is based in Minnesota, but travels the world speaking at events, doing educational seminars, and working to motivate hair students.